There is no doubt the world has changed. Buyers have changed how they receive and process information has also changed. Sales methodology there must also change

This book offers crucial advice and strategies for marketing products and services on today's social web, with case studies on what really works and what doesn'

Optimize, optimize, optimize to get the most out of your company's social media presence As it turns out, social media is good for a lot more than funny cat vid

The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource

This pioneering work equips you with the skills needed to create and design powerful stories and concepts for interactive, digital, multi-platform storytelling