The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and o

At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective

Oldness: a social construct at odds with reality that constrains how we live after middle age and stifles business thinking on how to best serve a group of cons

The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies a

Does a longer life mean a healthier life? The number of adults over 65 in the United States is growing, but many may not be aware that they are at greater risk