This book applies frameworks from behavioral economics to Western thinking about translation, mapping four approaches to eight keywords in translation studies t

Behavioral economics has potential to offer novel solutions to some of today's most pressing public health problems: How do we persuade people to eat healthy an

Winner of the Nobel Prize in Economics Get ready to change the way you think about economics. Nobel laureate Richard H. Thaler has spent his career studying the

This book is intended as a textbook for a course in behavioral economics for advanced undergraduate and graduate students who have already learned basic economi

Choice, Behavioural Economics and Addiction is about the theory, data, and applied implications of choice-based models of substance use and addiction. The disti