One American in ten tells the other nine where to shop, what to buy...even how to vote. The Influentials tells who they are, and how they can be influenced. Who

Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influent

Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influent

The must-read summary of Ed Keller and Jon Berry's book: "The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy"

The hundred books discussed here have radically altered the course of civilisation , whether they have embodied religions practised by millions, achieved the pi