European retailers have successfully internationalised their activities in Europe but have been less successful in North America. American retailers have been s

Examines recent developments in retailing in Asia, showing in particular how international influences are beginning to be felt in this sector, which has continu

Learn the how, when, and why of entering Asian markets Retailers entering Asia are faced with not only a consumer and retail culture very different from their o

Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries

Learn the how, when, and why of entering Asian markets Retailers entering Asia are faced with not only a consumer and retail culture very different from their o