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The Marketplace of Attention
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Authors: James G. Webster
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Type: BOOK - Published: 2016-09-02 - Publisher: MIT Press

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How do media find an audience when there is an endless supply of content but a limited supply of public attention? Feature films, television shows, homemade vid
Attention! This Book Will Make You Money
Language: en
Pages: 306
Authors: Jim F. Kukral
Categories: Business & Economics
Type: BOOK - Published: 2010-07-16 - Publisher: John Wiley & Sons

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Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to yo
Subprime Attention Crisis
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Pages: 176
Authors: Tim Hwang
Categories: Social Science
Type: BOOK - Published: 2020-10-13 - Publisher: FSG Originals

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From FSGO x Logic: a revealing examination of digital advertising and the internet's precarious foundation In Subprime Attention Crisis, Tim Hwang investigates
Paid Attention
Language: en
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Authors: Faris Yakob
Categories: Business & Economics
Type: BOOK - Published: 2015-04-03 - Publisher: Kogan Page Publishers

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As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels hav
The Attention Merchants
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Authors: Tim Wu
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Type: BOOK - Published: 2017-09-19 - Publisher: Vintage

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From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture a