In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing c

Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporat

Expert guidance from public relations professionals on how the media works and how to deal with press and broadcast journalists to ensure the best media coverag

A sobering look at the intimate relationship between political power and the news media, When the Press Fails argues the dependence of reporters on official sou

Much maligned in the past as wasteful and self-serving, government public relations provides several distinct services that can be used to advance the substanti