"An epic fantasy in the Tolkien tradition, with a strong girl hero. . . . I couldn’t put it down!" – Tamora Pierce Maerad is a slave in a desperate and unfo

NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, at

From Tyrannosaurus rex to Heteropoda davidbowie: scientific naming as a joyful and creative act. Tyrannosaurus rex. Homo sapiens. Heteropoda davidbowie. Behind

In 1913, Russian imperial marines stormed an Orthodox monastery at Mt. Athos, Greece, to haul off monks engaged in a dangerously heretical practice known as Nam

You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important