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The Physics of Brand
Language: en
Pages: 192
Authors: Aaron Keller
Categories: Design
Type: BOOK - Published: 2016-07-21 - Publisher: Simon and Schuster

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Welcome to a brand-new way of thinking about branding. The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience work
The Physics of Brand
Language: en
Pages: 192
Authors: Aaron Keller
Categories: Design
Type: BOOK - Published: 2016-07-21 - Publisher: HOW Books

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Welcome to a brand-new way of thinking about branding. The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience work
The Physics of Business Growth
Language: en
Pages: 143
Authors: Edward Hess
Categories: Business & Economics
Type: BOOK - Published: 2012-05-24 - Publisher: Stanford University Press

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“Captures the basic laws of growth companies and creates a new formula for success.” —Richard A. D’Aveni, Tuck School of Business, Dartmouth College Org
The Physics of Business Growth
Language: en
Pages: 143
Authors: Edward Hess
Categories: Business & Economics
Type: BOOK - Published: 2012-05-24 - Publisher: Stanford University Press

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Organic business growth is governed by its own natural laws—underlying truths that set the stage for growth and innovation, much in the way that Einstein's law
Marketing for Scientists
Language: en
Pages: 248
Authors: Marc J. Kuchner
Categories: Science
Type: BOOK - Published: 2012-06-22 - Publisher: Island Press

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It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have