In The Platform Paradox, Wharton professor Mauro F. Guillén argues that many platforms misunderstand key aspects of what it takes to succeed globally, from cul

A "skillful and lucid" (The Wall Street Journal) way of thinking about efficiency, challenging our obsession with it—and offering a new understanding of how t

Software is more important than ever today and yet its commercial value is steadily declining. Microsoft, for instance, has seen its gross margins decrease for

Paradox — the simultaneous existence of two inconsistent states — has become orthodox. The orthodox is now the paradox. The orthodox world of ordering, cont

A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world an