Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approach

This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professiona

The Routledge Companion to Media Audiences captures the ways in which audiences and audience researchers are adapting to emerging social, cultural, market, tech

This accessible guide through audience studies’ histories outlines a contemporary Cultural Studies approach to audiences for the digital age. This book is not

This book explores how Latin American young people engage with nostalgia and grasp a sense of nostalgic representations of the 1970s and 1980s through contempor