A totally revised new edition of the bestselling guide to business school basics The bestselling book that invented the "MBA in a book" category, The Portable M

Includes market research, sales forecasting, product development, and pricing.

Table of contents

Very Good,No Highlights or Markup,all pages are intact.

The bestselling author of Capital Ideas presents a landmark investment book. The Portable MBA in Investment includes in-depth discussions on the nature of today