How do leading retailers create value for their customers? They craft unique experiences at compelling prices. This book introduces a new and effective way to m

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design

How do leading retailers create value for their customers? They craft unique experiences at compelling prices. This book introduces a new and effective way to m

Get from Idea to Product/Market Fit in B2B. The world has changed. Nowadays, there are more companies building B2B products than there’s ever been. Products a

The American economy is profoundly dependent on the success of its retailers and the strength of its consumer spending. Yet, how do leading retailers create val