The Routledge Companion to the Future of Marketing

The Routledge Companion to the Future of Marketing
Author :
Publisher : Routledge
Total Pages : 698
Release :
ISBN-10 : 9781136242854
ISBN-13 : 1136242856
Rating : 4/5 (856 Downloads)

Book Synopsis The Routledge Companion to the Future of Marketing by : Luiz Moutinho

Download or read book The Routledge Companion to the Future of Marketing written by Luiz Moutinho and published by Routledge. This book was released on 2014-01-10 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge. Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field

The Routledge Companion to the Future of Marketing Related Books

The Routledge Companion to the Future of Marketing
Language: en
Pages: 698
Authors: Luiz Moutinho
Categories: Business & Economics
Type: BOOK - Published: 2014-01-10 - Publisher: Routledge

GET EBOOK

The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing.
The Routledge Companion to the Future of Management Research
Language: en
Pages: 365
Authors: David Crowther
Categories: Business & Economics
Type: BOOK - Published: 2023-09-14 - Publisher: Taylor & Francis

GET EBOOK

The management of organisations continues to evolve as new priorities emerge and new approaches are developed. Thus, it is clear that research into business and
The Routledge Companion to Management and Organizational History
Language: en
Pages: 437
Authors: Patricia Genoe McLaren
Categories: Business & Economics
Type: BOOK - Published: 2015-05-15 - Publisher: Routledge

GET EBOOK

The field of management and organizational history has reached a level of maturity that means an overview is long overdue. Written by a team of globally renowne
The Routledge Companion to Marketing Research
Language: en
Pages: 623
Authors: Len Tiu Wright
Categories: Business & Economics
Type: BOOK - Published: 2021-06-27 - Publisher: Routledge

GET EBOOK

This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods an
The Routledge Companion to International Management Education
Language: en
Pages: 0
Authors: Denise Tsang
Categories: Business & Economics
Type: BOOK - Published: 2024-10-14 - Publisher: Routledge

GET EBOOK

This prestigious companion offers a comprehensive guide to international management education for academics, practitioners, students and researchers. The volume