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The Significance of the Women's Movement to Marketing
Language: en
Pages: 236
Authors: Alladi Venkatesh
Categories: Business & Economics
Type: BOOK - Published: 1985 - Publisher: Greenwood

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In this study, Venkatesh explores how the attitudes of women are reflected in their consumer behavior. Inparticular, she focuses on how the women's movement inf
The Chinese Women’s Movement Between State and Market
Language: en
Pages: 236
Authors: Ellen R. Judd
Categories: Social Science
Type: BOOK - Published: 2002 - Publisher: Stanford University Press

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This is the story of how the women's movement in China took advantage of the government's official efforts to position women in the rural economic reforms of th
Gendered Paradoxes
Language: en
Pages: 186
Authors: Amy Lind
Categories: Political Science
Type: BOOK - Published: 2015-11-09 - Publisher: Penn State Press

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Since the early 1980s Ecuador has experienced a series of events unparalleled in its history. Its “free market” strategies exacerbated the debt crisis, and
Marketing and Feminism
Language: en
Pages: 308
Authors: Miriam Catterall
Categories: Business & Economics
Type: BOOK - Published: 2013-11-05 - Publisher: Routledge

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This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial
The Other Women's Movement
Language: en
Pages: 333
Authors: Dorothy Sue Cobble
Categories: History
Type: BOOK - Published: 2011-08-15 - Publisher: Princeton University Press

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American feminism has always been about more than the struggle for individual rights and equal treatment with men. There's also a vital and continuing tradition