This thesis investigates consumer search behavior in different contexts and its implications on certain market outcomes. It consists of three self-contained ess

Consumer Search Behavior and its Effect on Markets focuses on the consumer side of the market, on what is known about how consumers search for needed informatio

In my dissertation, I study the strategic interplay among firm's online communication, firm's digital strategies and its impact on consumer decision making. I i

In the following essays, I apply theoretical insights and experimental methods from behavioral science to address three questions at the intersection of environ

A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not