Advertising to Children

Advertising to Children
Author :
Publisher : SAGE
Total Pages : 340
Release :
ISBN-10 : 0761912851
ISBN-13 : 9780761912859
Rating : 4/5 (859 Downloads)
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Book Synopsis Advertising to Children by : M. Carole Macklin

Download or read book Advertising to Children written by M. Carole Macklin and published by SAGE. This book was released on 1999-07-16 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption.

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