There are few scholarly books about toys, and even fewer that consider toys within the context of culture and communication. Toys and Communication is an innova

This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful

This book is a state-of-the-art look at where toys have come from and where they are likely to go in the years ahead. The focus is on the interplay between trad