Do you want to study influencers? Opinions and comments on a set of posts? Look at collections of photos or videos on Instagram? Qualitative Research Using Soci

With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this

This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build stron

A guide to using social media in planning, data collection, analysis, and presentation of qualitative research, this book blends theoretical discussions with pr

The emergence of social media on the Internet provides an opportunity for information systems researchers to examine new phenomena in new ways. However, for var