Download or read book Value Driven Product Planning and Systems Engineering written by Harry E. Cook and published by Springer Science & Business Media. This book was released on 2007-08-28 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engineers and scientists often need to sell an innovative idea for a new product to top management. Those who occupy product planning positions also need to be constantly scanning ideas for improving value. The engineer as product planner must learn to think like its major competitor using customer value as a guide. This book provides essential support for engineers and scientists who are required to make realistic business cases for new product concepts.