Why People Buy Things They Don't Need

Why People Buy Things They Don't Need
Author :
Publisher : Paramount Market Publishing
Total Pages : 316
Release :
ISBN-10 : 0972529047
ISBN-13 : 9780972529044
Rating : 4/5 (044 Downloads)

Book Synopsis Why People Buy Things They Don't Need by : Pamela N. Danziger

Download or read book Why People Buy Things They Don't Need written by Pamela N. Danziger and published by Paramount Market Publishing. This book was released on 2004 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pam Danziger has just updated her bestseller, including several new categories. Since apparel is now more often a discretionary purchase than a necessity, she has added new sections on apparel for women, men, teens, and children. Focusing on why people buy things they could probably do without, Danziger now covers 37 categories and has added material about the retail market in each one. There are also new stories of excellent marketers and commentary about how things have changed since September 11, 2001. Corporate leaders, marketing and sales executives, strategic planners, futurists, and merchandisers will benefit.

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Are you making it difficult for your potential customers to buy from you? Today’s buyers are overloaded – overwhelmed by too much information and suffering