Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mi

This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluati

Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mi

Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mi

Global surveys have identified that evaluation is the current major professional research issue. Clients of PR firms are seeking greater evidence of the impact