Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape

"Marketing takes a day to Learn and a Lifetime to Master."-Phil KotlerDigital Advertising, Sometimes referred to as Online Advertising, Internet Advertising, or

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With cont

The book aims to give an insight into the multifacetedness of changes the Internet – referred to here as the digital world – triggers in both theory and pra