The industry standard for 30 years—updated to include the newest developments in digitization and the three screens of video Apply the latest advertising tech

The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical

The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acc

The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it