Advertising to the American Woman, 1900-1999

Advertising to the American Woman, 1900-1999
Author :
Publisher : Ohio State University Press
Total Pages : 356
Release :
ISBN-10 : 0814208908
ISBN-13 : 9780814208908
Rating : 4/5 (908 Downloads)

Book Synopsis Advertising to the American Woman, 1900-1999 by : Daniel Delis Hill

Download or read book Advertising to the American Woman, 1900-1999 written by Daniel Delis Hill and published by Ohio State University Press. This book was released on 2002 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author focuses on the marketing perspective of the topic and illustrates how women's roles in society have shifted during the past century. Among the key issues explored is a peculiar dichotomy of American advertising that served as a conservative reflection of society and, at the same time, became an underlying force of progressive social change. The study shows how advertisers of housekeeping products perpetuated the Happy Homemaker stereytype while tobacco and cosmetics marketers dismantled women's stereotypes to create an entirely new type of consumer.

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