Download or read book Advertising: Using Words as Tools for Selling Second Edition written by Ruta Kalmane and published by Lulu.com. This book was released on 2012-03-07 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today advertising is merely just a provision of descriptive information about certain goods and services. Advertising has developed over years becoming a manipulative source of information that uses our society's weaknesses in order to benefit financially. This book provides an insight into the world of manipulative advertising language, describing how word interactions influence consumer choices, revealing the most popular ways of advertising claim formation using certain language means. Advertisement examples used in the book are mostly beauty product advertisements that focus on women as a target audience as women are said to be an easy target thanks to their emotionality. The book will be interesting for both, those who trust advertisements (it will make you think twice before buying) and those who already don't.