Related Books

Analyzing Music in Advertising
Language: en
Pages: 183
Authors: Nicolai Graakjaer
Categories: Business & Economics
Type: BOOK - Published: 2014-11-27 - Publisher: Routledge

GET EBOOK

The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audie
Analyzing Music in Advertising
Language: en
Pages: 179
Authors: Nicolai Graakjaer
Categories: Business & Economics
Type: BOOK - Published: 2014-11-27 - Publisher: Routledge

GET EBOOK

The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audie
Analyzing Music in Advertising
Language: en
Pages: 172
Authors: Nicolai Graakjær
Categories: Business & Economics
Type: BOOK - Published: 2015 - Publisher:

GET EBOOK

The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audie
The Oxford Handbook of Music and Advertising
Language: en
Pages: 954
Authors: James Deaville
Categories: Music
Type: BOOK - Published: 2021 - Publisher: Oxford University Press, USA

GET EBOOK

"The Oxford Handbook of Music and Advertising assembles an array of forty-two pathbreaking chapters on the production, texts, and reception of advertising throu
Pop! Goes the Music
Language: en
Pages:
Authors:
Categories:
Type: BOOK - Published: 2008 - Publisher:

GET EBOOK

The advertising industry press has been writing about the increase in use of popular music in television commercials, yet there is little to no scholarly quanti