With recent changes in technology, media, and the communication landscape, the journey to ethics has become more complicated than ever before. This book aims to

Social marketing is being adopted by a growing number of government and nonprofit organizations around the world because of its power to bring about important s

Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impa

Ethical approaches to marketing offers a dynamic and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It bring