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Base of the Pyramid Markets in Asia
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Pages: 140
Authors: Marlen Gabriele Arnold
Categories: Business & Economics
Type: BOOK - Published: 2020-02-13 - Publisher: Routledge

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The Innovation and Sustainability in Base of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes, and various aspects o
Base of the Pyramid Markets in Latin America
Language: en
Pages: 96
Authors: Ximena Rueda Fajardo
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Type: BOOK - Published: 2021-08-18 - Publisher: Routledge

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This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distrib
Base of the Pyramid Markets in Affluent Countries
Language: en
Pages: 152
Authors: Stefan Gold
Categories: Business & Economics
Type: BOOK - Published: 2021 - Publisher: Routledge

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The Frugal Innovation and Bottom of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes and various aspects of interest
The Next 4 Billion
Language: en
Pages: 164
Authors: Allen L. Hammond
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: World Resources Institute

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Considers the four billion low-income consumers which constitute the majority of the world's population, and how to better meet their needs, increase their prod
The Base of the Pyramid Promise
Language: en
Pages: 233
Authors: Ted London
Categories: Business & Economics
Type: BOOK - Published: 2016-01-06 - Publisher: Stanford University Press

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As economic growth slows in the developed world, the base of the pyramid (BoP) represents perhaps the last great, untapped market. Of the world's 7 billion inha