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Type: BOOK - Published: 2021-08-18 - Publisher: Routledge
This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distrib
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The Frugal Innovation and Bottom of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes and various aspects of interest
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Type: BOOK - Published: 2007 - Publisher: World Resources Institute
Considers the four billion low-income consumers which constitute the majority of the world's population, and how to better meet their needs, increase their prod
Language: en
Pages: 233
Pages: 233
Type: BOOK - Published: 2016-01-06 - Publisher: Stanford University Press
As economic growth slows in the developed world, the base of the pyramid (BoP) represents perhaps the last great, untapped market. Of the world's 7 billion inha