This volume analyses the positive effects that tourism generates on resident’s quality of life, and how this influences tourists’ quality of life as they en

The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that deve

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The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized an

This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketin