This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in

This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, a

Tourism Innovation in the Digital Era explores topics as diverse as big data analytics in tourism marketing to the impact of AI to the use of CSR in competitive

Access to large data sets has led to a paradigm shift in the tourism research landscape. Big data is enabling a new form of knowledge gain, while at the same ti

This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tou