Download or read book Black Social Dance in Television Advertising written by Carla Stalling Huntington and published by McFarland. This book was released on 2014-01-10 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: The influence of dance upon consumers has long been understood by advertisers. This work investigates the use of black social dance in television advertising. Covering the 1950s through the 2010s in the United States, dance is shown to provide value to brands and to affect consumption experiences. An interdisciplinary work drawing upon anthropological, phenomenological and cultural theoretical approaches, the text provides a theory of dance for a culture that has consistently drawn upon African-American arts to sell products.