The two landmark books, Blue Ocean Strategy and Beyond Disruption, that together challenge everything you thought you knew about winning the future. These two i

NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million c

Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.

Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontes

As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitmen