In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a co

Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety

Marketing Your Library's Electronic Resources shows library and information professionals how todevelop strategic marketing plans to inform users how their libr

Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarian

Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters tha