Download or read book Bozo Sapiens written by Michael Kaplan and published by Bloomsbury Publishing USA. This book was released on 2010-08-24 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: A lighthearted survey of the science of mistakes by the authors of Chances Are reveals how the human race is hard-wired to get things wrong in countless ways, citing such examples as successful racy advertisements for inferior products, our inclinations to favor dysfunctional relationship partners and the socially unacceptable behaviors of leaders. Reprint.