This book chronicles what a concerned and loving mother would do for her children to ensure a balanced upbringing and the opportunity to excel in their field of

In Live Sports Media: The What, How and Why of Sports Broadcasting, Dennis Deninger provides an all-encompassing view of the sports television industry from his

Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where existing sport market

"This undergraduate textbook provides students with the information and skills needed to be a well-rounded sports television or radio broadcaster. Students will