Download or read book Building Sustainable Competitive Advantage written by Dr Dhirendra Kumar and published by Ashgate Publishing, Ltd.. This book was released on 2015-11-28 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enterprise risk must be identified, assessed and prioritized; developing a growth strategy proposal which leadership has to execute in order to achieve goals. As business leaders spearhead the efforts, they must minimize, monitor and control the probability and/or impact of unfortunate events and maximize the realization of opportunities. Building Sustainable Competitive Advantage shows how to use the Enterprise Excellence (EE) philosophy - a holistic approach for leading an enterprise to total excellence. It does this by focussing on achieving sustainable significant growth in revenue and profitability, reducing the business cycle time, strategically managing the enterprise risk and focusing on the needs of the customer.