Starting a new business takes a lot of energy and organization. The failure rate is alarmingly high and the task can look herculean at the outset. This new text

Judging by all the hoopla surrounding business plans, you'd think the only things standing between would-be entrepreneurs and spectacular success are glossy fiv

This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual ap

What is your company's product plan? Which markets do you address? Who is the competition? How do you develop a financial proformas? What is your product develo

This textbook is intended for use in introductory Entrepreneurship classes at the undergraduate level. Due to the wide range of audiences and course approaches,