As virtual reality approaches mainstream consumer use, new research and innovations in the field have impacted how we view and can use this technology across a

Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who

Storytelling for Virtual Reality serves as a bridge between students of new media and professionals working between the emerging world of VR technology and the

Due to the growing prevalence of artificial intelligence technologies, schools, museums, and art galleries will need to change traditional ways of working and c

The increase in smartphone usage and new technologies embedded in smart devices have led to innovative developments and applications throughout a variety of ind