This combination textbook/casebook takes the reader out of the classroom and into the real world, bringing the study of retail and merchandise management to lif

This combination textbook/casebook brings the study of retail and merchandise management to life. These ninety-five cases present a wide variety of actual situa

- Merchandise Management, Roles, and Responsibilities - Retailing Formats and Structures - Merchandise/Store Positioning - Merchandise Characteristics - Merchan

The book discusses the whole gamut of retail management emphasizing the changing retail environment in Indian and International context for conceptual clarity a

This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation