Consumer acceptance is the key to successful food products. It is vital, therefore, that product development strategies are consumer-led for food products to be

Today's rapidly evolving consumer frequently changes eating habits, tastes, and diet. Therefore, to secure financial solvency, food and beverage companies must

About the Second Edition:" a clear and thorough understanding of how the industry as a whole competes, succeeds, and in some instances fails to bring new produc

A Handbook for Sensory and Consumer Driven New Product Development explores traditional and well established sensory methods (difference, descriptive and affect

Written by world class authorities, this volume discusses formulation, sensory, and consumer testing, package design, commercial production, and product launch