'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most

This international collection explores aspects of lifestyle and identity, societal influences on ways of living, the relevance of social networks and geographic

Marketing: Real People, Real Choices brings you and your students into the world of marketing through the use of real companies and the real-life marketing issu

East and Southeast Asia is a vast and complex region. Its countries have a bewildering array of histories, demographics, economic structures, cultural backgroun