This book is about research in brand management and contemporary issues in marketing. It is designed to bring today’s professionals, managers, academicians an

This book was mooted by the desire to disseminate knowledge of Islamic philanthropy to the community to help create a better understanding of philanthropy. It i

The book Halal Marketing: Concept and Strategies aims to fulfil the gap in the literature by encompassing all the perspectives and ethical values of Islamic mar

This is the fourth volume of the compilation of case studies by UUM’s Institute of Management and Business Research (IMBRe). Following the successful publicat

This collection offers a sample of contemporary works on tourism and its impact on the Malaysian environment, written by academics from a variety of perspective