Download or read book Content Strategy 101 written by Sarah S. O'Keefe and published by . This book was released on 2012-09-01 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technical content is often the last in line for investment and innovation, but poor content has profound effects inside and outside the organization—it damages your reputation, shrinks sales, and causes legal problems. Content Strategy 101 is an invaluable resource for transforming your technical content into a business asset.