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Technical content is often the last in line for investment and innovation, but poor content has profound effects inside and outside the organization—it damage
The Language of Content Strategy
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If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to i
The UX Careers Handbook
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This second edition of The UX Careers Handbook offers you all the great advice of the first edition—freshly updated—plus a new chapter on critical soft skil
Content Strategy at Work
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Content is king... and the new kingmaker... and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you're slogging th