This master reference is essential if you contract with the government! Correctly pricing your goods or services—and making certain that those prices are in c

Pricing decisions are among the most important and impactful business decisions that a manager can make. How to Price Effectively: A Guide for Managers and Entr

The Digital revolution promises trillions of dollars in created value by 2030. Consultants and researchers are projecting massive and disruptive disruption in e

What is Cost Plus Pricing Cost-plus pricing is a pricing strategy by which the selling price of a product is determined by adding a specific fixed percentage to

A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When cu