The development of international business and of globalization in every field of activity requires the interaction of individuals and groups with diverse cultur

As the economies of many countries become more interrelated, international managers are facing huge challenges and unique opportunities associated with their ro

ÔPrimecz, Romani, and Sackmann provide managers and educators with a powerful framework that goes beyond simple categorization of national and cultural differe

All cultures appear to share the belief that they do things ‘correctly’, while others, until proven otherwise, are assumed to be ignorant or barbaric. When

This new eighth edition provides a leading edge text that provides insight for interacting with other cultures, working on cross-cultural teams and provides a f