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Cultures of Selling
Language: en
Pages: 331
Authors: Laura Ugolini
Categories: History
Type: BOOK - Published: 2018-12-07 - Publisher: Routledge

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The study of consumption and its relationship to cultural and social values has become a vibrant and important field in recent years. Hitherto however, relative
Cross-Cultural Selling For Dummies
Language: en
Pages: 359
Authors: Michael Soon Lee
Categories: Business & Economics
Type: BOOK - Published: 2008-11-24 - Publisher: John Wiley & Sons

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Want to reach out to multicultural customers? Cross-Cultural Selling For Dummies is packed with everything you need to know to tap into multicultural markets, f
Selling Culture
Language: en
Pages: 432
Authors: Richard Malin Ohmann
Categories: Business & Economics
Type: BOOK - Published: 1996 - Publisher: Verso

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Surveys the new practices of advertising, mass distribution of goods, and the birth of the inexpensive mass-audience magazine at the end of the 19th century, an
Making and Selling Culture
Language: en
Pages: 284
Authors: Richard Ohmann
Categories: Business & Economics
Type: BOOK - Published: 1996-11-25 - Publisher: Wesleyan University Press

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An inside look at cultural industries, featuring interviews with key players from such companies as Twentiety-Century Fox, National Public Radio, and Coca-Cola.
Selling Culture
Language: en
Pages: 200
Authors: Debora Silverman
Categories: History
Type: BOOK - Published: 1986 - Publisher: Pantheon

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