Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from

Political Marketing is the first comprehensive textbook to focus on political marketing, and introduces students to how candidates, parties, elected officials a

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview o

Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing fie