Customer Lifetime Value

Customer Lifetime Value
Author :
Publisher : Now Publishers Inc
Total Pages : 111
Release :
ISBN-10 : 9781601981561
ISBN-13 : 1601981562
Rating : 4/5 (562 Downloads)
GET BOOK
Book Synopsis Customer Lifetime Value by : V. Kumar

Download or read book Customer Lifetime Value written by V. Kumar and published by Now Publishers Inc. This book was released on 2008 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Lifetime Value - The Path to Profitability provides methods to measure CLV, strategies for developing customer-centric strategies, explains the implementation of CLV strategies in a B2B and B2C setting, and examines the challenges faced by an organization in implementing a CLV-based framework.

Customer Lifetime Value Related Books

Customer Lifetime Value
Language: en
Pages: 111

Customer Lifetime Value

Authors: V. Kumar
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Now Publishers Inc

GET EBOOK

Customer Lifetime Value - The Path to Profitability provides methods to measure CLV, strategies for developing customer-centric strategies, explains the impleme
Marketing Metrics
Language: en
Pages: 710

Marketing Metrics

Authors: Neil Bendle
Categories: Business & Economics
Type: BOOK - Published: 2020-08-23 - Publisher: FT Press

GET EBOOK

Your Definitive, Up-to-Date Guide to Marketing Metrics—Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quant
Profit By Design
Language: en
Pages: 176

Profit By Design

Authors: Mark Hocknell
Categories: Business & Economics
Type: BOOK - Published: 2019-11-30 - Publisher: Hambone Publishing

GET EBOOK

Stop closing sales. Start opening relationships. It's time to design your business for profit. Management practices from last century are no longer enough to gr
Understanding the Predictable
Language: en
Pages: 146

Understanding the Predictable

Authors: Lloyd Melnick
Categories:
Type: BOOK - Published: 2015-03-16 - Publisher: Createspace Independent Publishing Platform

GET EBOOK

The definitive book about Customer Lifetime Value (LTV) Understanding the Predictable is the first book both to explain all aspects of customer lifetime value a
Customer Lifetime Value
Language: en
Pages: 154

Customer Lifetime Value

Authors: David Bejou
Categories: Business & Economics
Type: BOOK - Published: 2013-04-03 - Publisher: Routledge

GET EBOOK

Get the competitive edge by effectively managing customer lifetime value The customer lifetime value (CLV) concept is extensively changing the way today’s bus